Evidence, not opinion
Each report covers your company and your competitors through one complete buying cycle. It is written to be read by a sales leader in twenty minutes and argued with by a rep for an hour.
What is in it
- Side-by-side scorecard.Every vendor on the same criteria, with the buyer's ranking and the reasons for it.
- Touchpoint timeline.Every email, call, demo, and quote, with timestamps and response intervals.
- Verbatim record.What each rep said about pricing, capability, and competitors, quoted rather than summarized.
- Pricing comparison.What each vendor quoted, how fast, and what discounts were offered without being asked.
- Where the deal turned.The three to five moments that decided the buyer's ranking, and what a different response would have done.
- Evaluator's notes.The things a buyer remembers that don't fit a scorecard.
Illustrative scorecard, 1 to 5 on each criterion
| Vendor | Responsiveness | Discovery | Demo | Pricing | Follow-through |
|---|---|---|---|---|---|
| Your company | 2 | 3 | 2 | 2 | 3 |
| Competitor A | 5 | 4 | 4 | 5 | 4 |
| Competitor B | 3 | 2 | 3 | 3 | 2 |
Illustrative figures. A real report names every vendor and links each score to the evidence behind it.
Tell us your category and the competitors you lose to.
We reply within 24 hours, with a proposed scope, price, and start date to follow.
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